Marketing Hope with CNN Hero Liz McCartney
We discovered Liz
McCartney on CNN Heroes and decided
to
volunteer and help her organization with online marketing
tools,
which included a new Web
site and e-newsletter redesign. Here’s why we
decided
to get involved and how you can too…
If you think times are rough with the market down 40%, think of
what some Hurricane Katrina survivors
are going
through three years after the storm. "We were a
normal
red-blooded American family," recalls Rudy Aguilar.
"It
took just one day to wipe us out."
From her home 1,000 miles away in Washington, D.C., McCartney was
haunted by images of the storm's destruction and
stories of
people like Aguilar. In February, 2006, McCartney and
boyfriend
Zack Rosenburg went to New Orleans to
volunteer.
The experience changed their lives – so much so that they
quit their jobs and moved to St. Bernard Parish, a
community just
outside New Orleans. Now they're dedicated to
helping
Hurricane Katrina survivors.
The formula is straightforward: with donations, volunteers, and
skilled supervisors, houses get rebuilt – and
people move
home. This simple equation yields impressive results. The
St.
Bernard Project can transform a gutted house into a
livable home
in just eight to 12 weeks for an average cost of
$12,000.
To date, more than 6,000 volunteers have worked with the St.
Bernard Project, enabling more than 152
families to move back into their homes. McCartney says every house
her
group rebuilds has an impact on the community as a
whole.
Please vote for
Liz McCartney as CNN Hero Of The Year!
